Monday, April 9, 2012


Brazil’s fun, frolicky and not-so-secret sexual freedom, under the palms, is the scene setting of an expose` by Jewel Woods.  An eye opener for many women, like me, Woods’ book Don’t Blame It On Rio was a viral bestseller in 2008.
So what does the book have to do with coconut?  In a word “edge”. 
I wanted to discover and understand the cultural edge that Brazilian women seem to possess.  Indeed, it became apparent to me that women from various parts of the tropics and sub-tropics, not just Brazil, all possessed some sort of “edge” over American women especially in the beauty arena.
Women from Africa, the South Pacific and South Asia and other tropical spots seemed to also possess this magical edge.
“Uh-uh”, I began to think. Maybe I was imagining this mythical edge, because “women are the same everywhere”.
But coconut proved that I wasn’t imagining an advantage.
It is real.
A culture of coconut use is at least one connection that women from all over the tropical world have in common.
Until the last few years, most American women and women from other temperate zones did not have major consumer access to coconut products like coconut water and coconut oil. For American women the only major choices seem to be carbonated drinks, petroleum jelly, soybean oil, corn oil and other petro products.
Until the 2000s, there was only 1 brand of olive oil on grocery shelves for decades. Even today, there's are fewer brand varieties in stores.
Coconut cuisine, coconut healthcare, coconut skincare all add up to a cultural edge that informed women will have to get schooled about real soon. 
Woods’ expose` makes it very clear: The competition is fierce in the groves.

Read More:
Here’s a link about the global beauty force of coconut from writer Janet Grosshandler:

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