Thursday, February 7, 2013


 Chicago Bulls NBA  player Joakim Noah has renewed his  endorsement deal with Vita Coco Coconut Water. reported that it was Mr. Noah who originally approached the coconut water producer about endorsing the beverage.

 Usually, of course, these endorsement deals work the other way around:  The Company contacts the player first.

 Noah has always impressed me as a leader who follows his own calling.

Noah has even had twitter meet-ups with fans to promote Vita Coco at local Walgreens Drug Stores.  As I wrote in a previous post, Walgreens has been at the forefront of making coconut water widely available to all consumers.

Joakim Noah isn't the only NBA player who supports drinking coconut water for hydration.  Other NBA players who favor coconut water include:
  • Orlando Magic NBA players Brandon Bass, Jameer Nelson and J.J. Redick
  • Boston Celtics NBA player Kevin Garnett
  • Los Angeles Clippers NBA player Blake Griffin

Professional athletes are smarter than ever about nutrients  that enhance physical abilities.  I think that many players, like Noah, recognize that coconut water is the best all-around source of electrolytes like potassium for re-hydration.

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